| 论文题目 | Transmission of Information about Consumer Product Quality and Safety: A Social Media Perspective |
| 作者 | 许应成 |
| 年度 | 2016 |
| 发表/出版时间 | 2016/12/5 |
| 发表期刊/会议 | Information Discovery and Delivery |
| 关键词 | Information transmission, consumer product quality and safety, public opinion, social media, complex network, government intervention |
| 摘要 | Information about consumer product quality and safety can easily attract public attention and become the focus of public opinion.In recent years, the fast growing social media has become an import platform for firms to releasing product quality and safety information and for firms and government to hear public opinion. In order to explore how information about consumer product quality and safety disseminate and form public opinion in social media, this paper proposes two information transmission models, one with government intervention and the other without government intervention, based on the theory of complex network. A simulation case study in MATLAB is conducted to verify the proposed models. The results indicate that the proposed models can provide support for decision making regarding the information dissemination and management about consumer product quality and safety in social media. |