| 论文题目 | Research on Brand Value Evaluation Methods of Bank Enterprises |
| 作者 | 蔡华利 |
| 年度 | 2016 |
| 发表/出版时间 | 2016/8/14 |
| 发表期刊/会议 | advances in computer science research |
| 关键词 | brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method |
| 摘要 | Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the bank enterprises. |