| 论文题目 | Research on Brand Value Evaluation Methods of Catering Enterprises |
| 作者 | 吴芳 |
| 年度 | 2016 |
| 发表/出版时间 | 2016/5/1 |
| 发表期刊/会议 | 3rd International Conference on Mechatronics and Information Technology (ICMIT 2016) |
| 关键词 | brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method |
| 摘要 | Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the catering enterprises. |