| 论文题目 | A risk evaluation model and its application in online retailing trustfulness |
| 作者 | 叶如意 |
| 年度 | 2017 |
| 发表/出版时间 | 2017/9/20 |
| 发表期刊/会议 | The 2nd Annual International Conference on Information System and Artificial Intelligence(ISAI2017) |
| 关键词 | Risk evaluation, Online retailing, Trustworthiness, Index system |
| 摘要 | Building a general model for risks evaluation in advance could improve the convenience, normality and comparability of the results of repeating risks evaluation in the case that the repeating risks evaluating are in the same area and for a similar purpose. One of the most convenient and common risks evaluation models is an index system including of several index, according weights and crediting method. One method to build a risk evaluation index system that guarantees the proportional relationship between the resulting credit and the expected risk loss is proposed and an application example is provided in online retailing in this article. |