| 论文题目 | Research on Brand Valuation Models Based on Triangular Fuzzy Matrix Game |
| 作者 | 段琦 |
| 年度 | 2017 |
| 发表/出版时间 | 2017/9/1 |
| 发表期刊/会议 | Vibroengineering PROCEDIA |
| 关键词 | Brand Value, Brand Evaluation, Triangular Fuzzy, Game |
| 摘要 | Market competition has entered into the era of brand competition with economic growth. Brand evaluation represents an important approach for brand management and value enhancement. In this paper, an analysis was made, based on the triangular fuzzy matrix game theory, on the profits and losses incurred by participating enterprises and evaluating institutions due to their adoption of different game strategies. The applications of triangular fuzzy matrix game theory were expanded to the brand valuation field, and a theoretical method for evaluating the current evaluation models was proposed. |