Analysis on China's International Standardization Strategy Based on the SWOT-PEST Analysis Paradigm

论文题目 Analysis on China's International Standardization Strategy Based on the SWOT-PEST Analysis Paradigm
作者 刘辉
年度 2017
发表/出版时间 2017/9/1
发表期刊/会议 3rd International Conference on Social Science and Higher Education
关键词 international standardization, SWOT, PEST, strategic positioning
摘要 International standardization is an important component of China's standardization strategy, but it is also a weakness in China's standardization work. To make breakthroughs in international standardization, we must have a clear strategic positioning of international standardization. In this paper, the author analyzes the internal and external environment of the development of international standardization in our country, and puts forward the strategic positioning of our country’s international standardization development in the new period by using SWOT-PEST analysis framework. This paper holds that China should take the offensive strategy and that central enterprises, societies, associations, alliances and research institutions are the most important participants in carrying out international standardization. The international standardization of our country should take inter-governmental international standard organizations as the core and encourage the decentralized participation of all stakeholders in standardization activities of all kinds of standard organizations abroad.