Research and Development of Brand Value Evaluation Service Information System

论文题目 Research and Development of Brand Value Evaluation Service Information System
作者 蔡华利
年度 2016
发表/出版时间 2016/11/24
发表期刊/会议 DEStech Publications
关键词 brand value evaluation, information system, system development
摘要 The brand value evaluation service information system was developed according to the demand for brand value evaluation. In the system, portal, evaluation and authority management functions were provided according to the evaluation procedures including declaration, recommendation, review, measurement and calculation. Through application, the system enjoys a good reliability and practicability and gives an accurate result of calculation, which would increase the efficiency of brand value evaluation to a large extent.