论文题目 |
Research on Brand Value Evaluation Methods of Catering Enterprises |
作者 |
吴芳 |
年度 |
2016 |
发表/出版时间 |
2016/5/1 |
发表期刊/会议 |
3rd International Conference on Mechatronics and Information Technology (ICMIT 2016) |
关键词 |
brand value evaluation, catering enterprises, Multi-cycle Excess Earnings Method |
摘要 |
Brand reflects the comprehensive competitiveness of an enterprise and even a country. Brand value evaluation is a very important work in every country. There are three perspectives, namely financial affairs, brand based market power and consumers. We made a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and made a clear description. At last, we use the method in the catering enterprises. |